Following the news that Asda have tried to win the race with consumers by offering you the difference between their basket and another supermarkets basket, is this a new Marketing idea by Asda?
Supermarkets use many tacktics to persuade you to spend more and to stay in their stores for longer.
Watch out in case you get caught:
In this period of recession every family are trying to save on their bills. On average, food bills are the highest bills every month for a household.
British families spend over £90 million in supermarkets every year.
SUPERMARKET TECHNIQUES:
1. The smell of baking bread or rotisserie chickens, are there on purpose to entice customers.
2. As you walk into a shop you see plenty of fresh produce and bargains, these are to give the shop a healthy image. Take a look, there isn’t any alcohol or junk food.
3. Signs will be shouting special offers at you and this makes you think that there are more bargains than there actually is which makes you spend more. Once you have bought a few bargains you might then be tempted to buy a few items that are more expensive.
4. Have you ever seen a detailed plan in a supermarket showing the location of items? No is the answer. Why? The supermarkets ant to make sure you walk around as much as possible, and as you do this you will be tempted by more items.
5. Signs and colours are important. Red draws attention the most. Signs are repeated as well.
6. Be aware of products that go together for example, apple tart and custard, cream and puddings, there’s aren’t suggestion but temptations to buy more.
7. Be careful when studying shelves, it is possible that the most expensive produce are at eye level with the cheaper items at a lower level.
8. What about bargains situated at the end of an aisle? These aren’t necessarily the cheapest bargains, look around.

TIPS :
1. Plan your meals, don’t buy on a whim.
2. Don’t go shopping when your hungry.
3. Take a shopping list with you.
4. Study the shelves, don’t gor for the items at eye level.
5. Do you nedd to buy the ‘brands’ every time?
6. Buy fruit and vegetables which are in season. What about buing produce form Britain?
7. What about buying frozen foods? This does not mean you are loosing out on your five a day.
8. Look out for bargains on foods that will keep.
9. What about on-line shopping: this makes you buy less and avoid situations where there is a possibility of buying more.
10. Buy fresh foods and buy less of ready meals.
11. Look at different cuts of meat.